1. Introduction

Snow Laundry ("we", "us", "our", or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website snowlaundry.com (the "Site") and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site or Services.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Forms: When you submit a quote request, contact form, or inquiry, we collect your name, email address, phone number, company name, and message content.
• Account Information: If you become a client, we collect billing address, payment method, account preferences, and service requirements.
• Communications: Any emails, messages, or correspondence you send us are retained for customer service and business records.
• Feedback & Reviews: Any testimonials, reviews, or feedback you provide may be used (with permission) for marketing purposes.

2.2 Information Collected Automatically

• Device & Browser Data: IP address, browser type, operating system, referring pages, and timestamps.
• Usage Data: Pages visited, time spent on pages, clicks, scroll depth, and user interactions (collected via Google Analytics and Vercel Analytics).
• Cookies & Tracking: We use cookies and similar tracking technologies to enhance Site functionality and analyze usage patterns.
• Location Data: General geographic location derived from IP address (country/city level, not precise GPS).

2.3 Information from Third Parties

• Payment processors (e.g., Stripe) for transaction verification
• Email service providers for delivery and engagement metrics
• Google for analytics and search performance data

3. How We Use Your Information

• Service Delivery: Processing your quote requests, managing client accounts, and delivering laundry services.
• Customer Communication: Responding to inquiries, sending service confirmations, and providing customer support.
• Marketing & Promotions: Sending newsletters, promotional emails, and service updates (with your consent).
• Website Analytics: Understanding user behavior, improving Site experience, and measuring campaign effectiveness.
• Legal & Compliance: Meeting legal obligations, resolving disputes, and enforcing agreements.
• Business Operations: Internal analytics, fraud prevention, security, and business planning.

4. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your data based on the following legal grounds:

• Contract: Processing necessary to provide our services.
• Consent: Where you've explicitly opted in to marketing communications.
• Legitimate Interest: Business operations, analytics, security, and fraud prevention.
• Legal Obligation: Compliance with tax, employment, and business laws.

5. Data Retention

• Client Account Data: Retained for the duration of the service contract plus 7 years (for tax & legal compliance).
• Inquiry/Quote Data: Retained for 2 years unless you request deletion.
• Analytics Data: Aggregated analytics retained indefinitely; individual user data retained per analytics provider's policy (typically 26 months).
• Marketing Contacts: Retained until you unsubscribe or request removal.

6. How We Share Your Information

We do not sell or rent your personal data. We may share information only in these cases:

• Service Providers: Third-party vendors who assist with email, payments, hosting, and analytics (all bound by data processing agreements).
• Legal Requirement: If required by law, court order, or government authority.
• Business Transfer: In the event of merger, acquisition, or sale of assets (notification will be provided).
• With Your Consent: Only when you explicitly authorize sharing for a specific purpose.

7. Your Rights Under GDPR & UK Data Protection Laws

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data held by us.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data (subject to legal retention requirements).
• Right to Restrict Processing: Limit how we process your data.
• Right to Data Portability: Receive your data in a structured, portable format.
• Right to Object: Opt out of marketing communications and certain processing activities.
• Right to Withdraw Consent: Withdraw consent for processing at any time.

To exercise any of these rights, email us at hello@snowlaundry.com with "Data Request" in the subject line. We will respond within 30 days.

8. Cookies & Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: Site functionality (necessary for operation)
• Analytics Cookies: Google Analytics, Vercel Analytics (performance metrics)
• Marketing Cookies: Google Tag Manager, Facebook Pixel (if enabled)

Most browsers allow you to control cookies through settings. Disabling cookies may affect Site functionality.

9. Security of Your Data

We implement industry-standard security measures to protect your data, including:

• HTTPS encryption for all Site communications
• Secure password practices and access controls
• Regular security assessments and updates
• Restricted employee access to personal data

While we strive to protect your information, no method is 100% secure. We cannot guarantee absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing information.

11. Children's Privacy

Our Site is not directed at children under 13. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete it immediately.

12. International Data Transfers

Our Site is hosted in the UK and complies with UK GDPR. If we transfer data internationally, we use standard contractual clauses or equivalent safeguards to ensure adequate protection.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we've violated your rights.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The "Last updated" date above reflects the most recent version. Continued use of the Site constitutes acceptance of any changes. We will notify you of material changes via email or prominent Site notice.